California likes luxury and free spirit; mixed in with I have something you can't find. So in an area filled with unique as the norm, how do you stand out? A potential tenant is likely to judge the web presence of a property as the quality of living in the community. I set out to create an experience that is as unique as The Court at Artist Village itself. Bright colors, powerful hero imagery, and an out of the norm UIX kicked of the Artist Village campaign; the campaign for unique. Finding unique ways to present information that is presented time and time again the same way is the ever-forbearing problem with being unique. Sometimes being a little different can pay off quite well.