Allied wanted to distinguish themselves as a different type of real-estate investment firm. With a bright colored logo and a different outlook on presenting themselves, I set out to redefine the presently classified stereotype of an age-old investment firm. They wanted to make sure the personality of the firm was seen, yet still professional enough to not scare off investors. Investors tend to gravitate towards a digital presence with a feel more along the lines of Bank of America. Either way, I married the two and their personality was able to shine.